Be original or be invisible
Be original or be invisible
PEOPLE DRIVEN RESULTS
Communication Challenge:
+ To find the most compelling way to communicate the notion of culture - to define what ‘culture’ is, and what it isn’t.
+ To balance the commercial /quantative and qualitative benefits of investing in company culture.
+ To communicate the depth, quality and impact of the service
Solution:
In a sector full of super-corporate, overly wordy brand communications we created a stand-out, super-bold identity for culture consultancy: Culture Co. The new identity was built around the notion of ‘Soulful Science’: blending the principles of high-performance with a caring, human curiosity about what it takes for people to thrive at work.
The brand messaging and identity blends an uplifting vision of how great cultures can transform the experience of work, alongside a clear and compelling methodology and strong commercial case for investing.