Be original or be invisible
Be original or be invisible
RECRUITMENT REIMAGINED
Communication Challenge:
+ To reflect the age and stage of the business – no longer a start-up but an established player in the sector.
+ To change the perception of the company from being solely founder led to team led.
+ To amplify the company’s mission and values.
+ To clarify the company’s niche offering as an HR role specialist in the creative and tech sectors.
+ To include the new additional service offerings of higher value c-suite recruitment.
Solution:
We re-named the brand (from Chill Fish HR to The Talent Crossing) giving a bold call to arms: ‘Recruitment Reimagined’. The identity and messaging position the company as a dynamic sector leader. With a confident new positioning as a champion for new and flexible ways of working with a human over automation approach.