Be original or be invisible
Be original or be invisible
UNCONVENTIONAL WISDOM
Communication Challenge:
+ To pivot the company away from being a generic coaching company into a more compelling, profitable niche.
+ To communicate gravitas, depth of knowledge and experience to elevate the company beyond the many lightweight ‘snake oil’ competitors in this sector.
+ To create a coaching and leadership consultancy brand that cuts through the conventional corporate consultancy dullness.
Solution:
Mavericks was re-positioned to specialise in working specifically with ‘Scale-ups’: supporting organisations that need to grow fast without coming apart at the seams.
The essence of the brand emerged naturally from the name itself:
BEING MAVERICK: New & free thinking, un-convention, non-conformity.
BEING UNLIMITED: Reframing what’s possible, removing limits, barriers and blocks.
The identity and messaging of the brand always inspires and speaks to human potential. We made sure all brand touch-points had a consistently uplifting and delightful feel across web, social, podcasts, newsletter and products.